Here’s something that may seem counter-intuitive: Writing two 500-word pages of content takes longer than writing one 1000-word page of content.
Each project has it’s own ‘start up’ costs associated with it in terms of research, thinking time, and organisation (getting docs and writing tools opened and set up, adding titles and meta descriptions, opening windows side by side for easy comparison, reading/re-reading the brief etc).
It’s tempting, when budgeting for content, to think you can get more for your money by eeking-out more content from the same price as you were hoping to pay for one single piece of content.
“Oh, I wasn’t expecting to pay so much for a single piece of content, can I get two smaller pieces of content for the same price?”
As a client, it’s possible to get overly fixated on the raw numbers of the service you are hiring rather than understanding the subtleites of the discipline. As a client everything might seem like a quantifyable amount of words, content assets, time and money. From a writer’s point of view, this is far from the case.
We think of our craft form the POV of…
What problems need solving?
What’s the latest research on this topic?
How do other brands create successful content?
What are the main pain points to cover?
Where are users at when they start reading this piece of content?
What do readers need to know before I go deeper into this topic?
These are just a few of the considerations that good writers will chew over before, and during, writing the content that’s been commissioned.
So rather than pushing numbers around to make yourself feel like you’re getting maximum value from your budget, instead think about the value the content you commission can generate for your business. And realise that working with a top-notch writer is always worth more than you think it is.