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The hidden ‘start up’ costs of new writing projects

Here’s something that may seem counter-intuitive: Writing two 500-word pages of content takes longer than writing one 1000-word page of content. Each project has it’s own ‘start up’ costs associated with it in terms of research, thinking time, and organisation (getting docs and writing tools opened and set up, adding titles and meta descriptions, opening […]

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A quick guide to SEO

This post aims to be a constantly updated quick reference guide with practical tips on how to ensure your content is properly optimised for search. The advice here is based on guidance from both Google and the Yahoo Bing Network. Most of the tips apply to all major search engines; some, like using meta keyword […]

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Testimonials

Since starting my freelance writing business in 2016 I’ve provided writing support for professionals and consultants, SaaS brands and marketing strategists, green energy specialists and customer retention experts. Take a look at what they’ve been saying about my work. Articles and blogs “Danni’s articles were absolutely brilliant, her writing style is first class. Danni is […]

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Breakdown of a viral Tweet

I posted a punny reply to a friend’s tweet over on my personal Twitter account and it got added to a Twitter Moment. At first, only a few likes came in… But 24 hours later it had received over 500 likes and 35 retweets. …and generated over 278,500 impressions. Needless to say this was completely […]