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Optimise your LinkedIn profile to get more leads

These 10 tips will help you optimise your LinkedIn profile and get more leads for your business.

Did you know that 62% of marketers use LinkedIn to successfully generate leads? This is twice the rate of other social media platforms. This being the case it’s important that you take every opportunity to optimise your LinkedIn profile. Here are 10 ways to make your LinkedIn page stand out from the rest.

How to optimise your LinkedIn profile

Write a catchy headline

By default your headline is your latest job position, but this is a bit of a wasted opportunity. Instead you should re-write it to succinctly describe your role and position, or if you’re freelance, your specific niche. When people search for connections they will only see your name, profile picture and headline, so you should make it count. 

Have a professional looking profile picture and cover image

LinkedIn is a professional platform and it’s important that you look like you mean business, pardon the pun. That means it’s really important that you have a profile picture that is clear, well shot, well lit, and shows you at your best.

Having a profile picture doesn’t just make you look more professional, it makes you look more relatable too. For better or worse people make snap decisions about other people from very basic presentational cues. If your photo’s blurry they may think you’re unprofessional, for example.

As well as having a profile picture you should have a cover image too. This is the large rectangular image at the top of your profile. It’s an opportunity for you to really stand out. Look at how Neil Patel uses his as an advertising banner. It’s visually appealing and it summarises more about what his business does.

You can use a free tool like Canva to design your LinkedIn cover image, or hire one of the many talented designers you can find on LinkedIn to do it for you. 

Complete 100% of your profile

It’s tempting to just fill in the key sections of your LinkedIn profile and ignore the rest.

But this is a mistake. Every section of your profile is an opportunity to make you look more credible, demonstrate more social proof, and show that you have a well-rounded skill set.

At the very least your profile should include

  • Your industry and specialism
  • Current and past employment (not every job, but the last 2 or so)
  • Your main skills
  • Education background (although this is much less important imo)

Build your connections

A large part of your LinkedIn profile is about demonstrating social proof that you are a successful and well connected professional. Building your connections helps you do this. Ideally you should have at least 50. In my experience getting the first 50 connections is the hardest part and it gets easier after that. LinkedIn looks at how well connected you are when deciding what profiles to display to other users, so get networking! 

Customise your LinkedIn URL

When you sign up to LinkedIn it assigns you a random string of characters for your URL, but you can edit it to make it more appealing. Keep it as short and simple as possible, ideally just your name. This will make it more likely your profile will appear if anyone googles your name, and it just looks more professional too. 

Fill in your summary

The About section of your LinkedIn profile is really important to get right. It’s the first opportunity you get to talk directly to the people who view your profile and make a strong first impression.

There’s no one size fits all approach to writing your LinkedIn summary, but here are some ways you can use this 2000 character space:

  • Describe what motivates you to do the work you do
  • Put your current role in context
  • Draw attention to key achievements
  • Illustrate your personality with relatable stories

Add featured content

LinkedIn lets you display featured content at the top of your profile. This is a great way to highlight key posts, external links, or a range of different media like photos, presentations, and documents.

This is another way to direct your profile viewers to the most essential aspects of what you do, and it helps people navigate through the rabbithole of your LinkedIn profile (especially if you post and comment regularly!).

Add your skills

Adding your skills to LinkedIn only takes a few seconds but it adds lots of clarity for users who may be wanting to hire someone with a specific skill set. It also makes it more likely people will discover your profile if they are searching for talent with your particular skills.

Use SEO keywords

Keywords help search engines serve relevant content to users. Think about the search terms a person might make if they were looking for someone with your skillset, and sprinkle these terms throughout your profile where appropriate.

Publish posts and articles

If you optimise your LinkedIn profile using the tips we have covered so far this will help make a really strong first impression on your connections. First impressions are important, but the next stage is to demonstrate to people that the assumptions they made about you are correct. Regularly publishing content is a great way to do this. 

This is an opportunity for you to demonstrate the value you can bring to someone else’s business. Use posts to publish bite sized insights and updates that paint a 3D picture of what you do, and why you are valuable. LinkedIn articles are a great way to dive deeper into a topic, and show that you are an expert in your field. 

Optimise your LinkedIn profile with insightful content

If you want help writing content for LinkedIn, get in touch through the form below.

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