Here’s something that may seem counter-intuitive: Writing two 500-word pages of content takes longer than writing one 1000-word page of content. Each project has it’s own ‘start up’ costs associated with it in terms of research, thinking time, and organisation (getting docs and writing tools opened and set up, adding titles and meta descriptions, opening […]
LinkedIn is a fantastic platform for getting more leads for your business. I’ve personally used it to do this and can show you how. But this is no quick fix, it’s a process you have to invest some time in. How to get more clients on LinkedIn If you do this you will make a […]
These 10 tips will help you optimise your LinkedIn profile and get more leads for your business.
I’ve spent 4 years writing blog posts for money, and have a whole bunch of writing experience on top of that. In that time I’ve learned a thing or two about how to write a blog post, which I want to share with you. How to write a blog post If you’re reading this it’s […]
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How to re-write your About page
It’s highly likely that you already have an existing About page. It’s usually something that’s bashed out at an early stage of your business and then never revisited again. As your brand evolves and develops, your About page has likely remained static. But this is a missed opportunity. Your About page is an opportunity to […]
These days most businesses know that brands can get free or relatively low-cost exposure to an online audience of potential clients or customers by publishing engaging content. This is content marketing in a nutshell. What is a content strategy? If the destination is getting more highly qualified leads (ready to buy customers) to come to […]
Imagine having 100s of thousands of blog readers, email subscribers, and social media followers. Imagine creating content that continues to deliver results months or even years after you press “publish”. In this post we’ll take a look at some of the world’s most successful and innovative content marketers, and how they manage to generate so […]
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Blogging success is not about word count
We have this idea in SEO and content marketing that if we churn out enough words we will beat Google’s ranking algorithm. It’s as if, by forcing as many words into Google as quickly as possible, we will eventually burst through to the top of the search results page. If our 3,500+ word “in-depth guide” […]
A simple infographic reminded me of the power of content marketing. There are lots of content marketing history infographics floating around on the web. I checked out a bunch writing my article drawing practical lessons from the history of content marketing. Don’t get me wrong, these infographics are typically of a very high quality. But after a […]
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Lessons from content marketing history
Content marketing has come to be seen as an innovative new online strategy since the word entered the marketing collective consciousness back in 2007. You won’t find references to this term online before this point, as this Google search trends graph demonstrates: Image source: postadvertising.com But the newness of the term often obscures some of the […]