A quick guide to SEO

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This post aims to be a constantly updated quick reference guide with practical tips on how to ensure your content is properly optimised for search.

The advice here is based on guidance from both Google and the Yahoo Bing Network. Most of the tips apply to all major search engines; some, like using meta keyword tags, only apply to Bing/Yahoo.

As you should aim to rank for all search engines and not just Google I’ve amalgamated all these tips into one list.

If you have any questions about proper SEO techniques, please let me know in comments.

SEO tips

  • Use h tags to structure your content
  • Only use one h1 tag per page
  • Use bold and italics for emphasis
  • Keep titles between 5 and 65 characters in length
  • Meta descriptions should be between 25 and 150  characters
  • Publish content regularly
  • Ensure content is unique
  • Use long tail keywords
  • Avoid keyword stuffing
  • Use images and embedded video
  • Black hat seo tactics can get you banned from search!


I’ve worked with a wide range of large, corporate clients and a whole bunch of small and medium sized businesses, writing top notch copy that gets results. Here’s what people have been saying about my work:

Website content

“Danni goes the extra mile to research context and background without even asking to make sure I got an extra ‘edge’ and polish on the copy that she writes. Very happy.” ***** Fox G.

“Reliable, timely, and hit the nail on the head straight away. Many thanks again!” ***** – Robyn L.

“Well written, spot on the brief and she was able to structure the delivery of the work to fit with our internal workflow constraints.” ***** Andrew R.

About Us pages

“Great job, on point, simple, concise but very effective. Thanks, Danni” ***** – Jim S.

“Articulate and to the point, Danni did a great job of our ‘About Me’ page, she fully understood the brief and quickly completed the task.” ***** – Jedd P.

“The writing was excellent, professional and came very prompt. Will recommend and use again.” ***** – Avi B.

Articles and blogs

“Danni is professional, fast and importantly – a great writer. Went above and beyond.” ***** – Thomas G.

“Always comes through with top quality content and super easy to work with.” ***** – Izaak C.

“Excellent articles, well written and SEO’d, quick turnaround – hope to work together again” ***** – Dan M.

To find out more about what my copy can do for you, drop me an email at dannirowanpoulton[AT]