All filler, no killer?

A lot of marketing blog posts are filler. I think this is because it takes time to do deep research to uncover the concrete facts and examples needed to write influential content.

I suspect the reason lots of writers don’t take the time to do this is because most content writers are effectively paid by the word, even though most people price jobs on a project basis. Client’s want the most value. And freelancers want to keep their prices down to be competitive. It’s a negative cycle.

I think the solution is to understand that, as always, quality is much more important than quantity.

In truth, there are some publishers who get this, and plenty who don’t. So there’s a mindshift required if clients are to reach their full growth potential through content marketing.



I’ve worked with a wide range of large, corporate clients and a whole bunch of small and medium sized businesses, writing top notch copy that gets results. Here’s what people have been saying about my work:

Website content

“Danni goes the extra mile to research context and background without even asking to make sure I got an extra ‘edge’ and polish on the copy that she writes. Very happy.” ***** Fox G.

“Reliable, timely, and hit the nail on the head straight away. Many thanks again!” ***** – Robyn L.

“Well written, spot on the brief and she was able to structure the delivery of the work to fit with our internal workflow constraints.” ***** Andrew R.

About Us pages

“Great job, on point, simple, concise but very effective. Thanks, Danni” ***** – Jim S.

“Articulate and to the point, Danni did a great job of our ‘About Me’ page, she fully understood the brief and quickly completed the task.” ***** – Jedd P.

“The writing was excellent, professional and came very prompt. Will recommend and use again.” ***** – Avi B.

Articles and blogs

“Danni is professional, fast and importantly – a great writer. Went above and beyond.” ***** – Thomas G.

“Always comes through with top quality content and super easy to work with.” ***** – Izaak C.

“Excellent articles, well written and SEO’d, quick turnaround – hope to work together again” ***** – Dan M.

To find out more about what my copy can do for you, drop me an email at dannirowanpoulton[AT]