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blog Digital marketing

Optimise your LinkedIn profile to get more leads

These 10 tips will help you optimise your LinkedIn profile and get more leads for your business.

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blog Content strategy How to write Website copy

A pro writer’s guide to crafting the ultimate blog post

I’ve spent 4 years writing blog posts for money, and have a whole bunch of writing experience on top of that. In that time I’ve learned a thing or two about how to write a blog post, which I want to share with you. How to write a blog post If you’re reading this it’s […]

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blog Website copy

How to re-write your About page

It’s highly likely that you already have an existing About page. It’s usually something that’s bashed out at an early stage of your business and then never revisited again. As your brand evolves and develops, your About page has likely remained static. But this is a missed opportunity. Your About page is an opportunity to […]

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blog Content strategy

Why do you need a content strategy?

These days most businesses know that brands can get free or relatively low-cost exposure to an online audience of potential clients or customers by publishing engaging content. This is content marketing in a nutshell. What is a content strategy? If the destination is getting more highly qualified leads (ready to buy customers) to come to […]

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blog Content strategy

How successful content marketers generate a ton of free traffic

Imagine having 100s of thousands of blog readers, email subscribers, and social media followers. Imagine creating content that continues to deliver results months or even years after you press “publish”. In this post we’ll take a look at some of the world’s most successful and innovative content marketers, and how they manage to generate so […]

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Blogging success is not about word count

We have this idea in SEO and content marketing that if we churn out enough words we will beat Google’s ranking algorithm. It’s as if, by forcing as many words into Google as quickly as possible, we will eventually burst through to the top of the search results page. If our 3,500+ word “in-depth guide” […]

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Content marketing can increase your marketing ROI by 400%

A simple infographic reminded me of the power of content marketing. There are lots of content marketing history infographics floating around on the web. I checked out a bunch writing my article drawing practical lessons from the history of content marketing. Don’t get me wrong, these infographics are typically of a very high quality. But after a […]

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blog

Lessons from content marketing history

Content marketing has come to be seen as an innovative new online strategy since the word entered the marketing collective consciousness back in 2007. You won’t find references to this term online before this point, as this Google search trends graph demonstrates: Image source: postadvertising.com But the newness of the term often obscures some of the […]

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blog

All filler, no killer?

A lot of marketing blog posts are filler. I think this is because it takes time to do deep research to uncover the concrete facts and examples needed to write influential content. I suspect the reason lots of writers don’t take the time to do this is because most content writers are effectively paid by […]

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A quick guide to SEO

This post aims to be a constantly updated quick reference guide with practical tips on how to ensure your content is properly optimised for search. The advice here is based on guidance from both Google and the Yahoo Bing Network. Most of the tips apply to all major search engines; some, like using meta keyword […]