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blog Content strategy How to write Website copy

A pro writer’s guide to crafting the ultimate blog post

I’ve spent 4 years writing blog posts for money, and have a whole bunch of writing experience on top of that. In that time I’ve learned a thing or two about how to write a blog post, which I want to share with you. How to write a blog post If you’re reading this it’s […]

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blog Website copy

How to re-write your About page

It’s highly likely that you already have an existing About page. It’s usually something that’s bashed out at an early stage of your business and then never revisited again. As your brand evolves and develops, your About page has likely remained static. But this is a missed opportunity. Your About page is an opportunity to […]

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blog Content strategy

Why do you need a content strategy?

These days most businesses know that brands can get free or relatively low-cost exposure to an online audience of potential clients or customers by publishing engaging content. This is content marketing in a nutshell. What is a content strategy? If the destination is getting more highly qualified leads (ready to buy customers) to come to […]

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blog Content strategy

How successful content marketers generate a ton of free traffic

Imagine having 100s of thousands of blog readers, email subscribers, and social media followers. Imagine creating content that continues to deliver results months or even years after you press “publish”. In this post we’ll take a look at some of the world’s most successful and innovative content marketers, and how they manage to generate so […]