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Blogging success is not about word count

We have this idea in SEO and content marketing that if we churn out enough words we will beat Google’s ranking algorithm. It’s as if, by forcing as many words into Google as quickly as possible, we will eventually burst through to the top of the search results page. If our 3,500+ word “in-depth guide” […]

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Content marketing can increase your marketing ROI by 400%

A simple infographic reminded me of the power of content marketing. There are lots of content marketing history infographics floating around on the web. I checked out a bunch writing my article drawing¬†practical lessons¬†from the history of content marketing. Don’t get me wrong, these infographics are typically of a very high quality. But after a […]

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Lessons from content marketing history

Content marketing has come to be seen as an innovative new online strategy since the word entered the marketing collective consciousness back in 2007. You won’t find references to this term online before this point, as this Google search trends graph demonstrates: Image source:¬†postadvertising.com But the newness of the term often obscures some of the […]

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All filler, no killer?

A lot of marketing blog posts are filler. I think this is because it takes time to do deep research to uncover the concrete facts and examples needed to write influential content. I suspect the reason lots of writers don’t take the time to do this is because most content writers are effectively paid by […]