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A quick guide to SEO

This post aims to be a constantly updated quick reference guide with practical tips on how to ensure your content is properly optimised for search. The advice here is based on guidance from both Google and the Yahoo Bing Network. Most of the tips apply to all major search engines; some, like using meta keyword […]

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What makes my content so effective?

My content has been shown to boost organic traffic by 237% and increase CTAs by 39%, based on client feedback I’ve received. After spending a lot of time reflecting on it, here are some of the factors I think make my content so effective: Publishing frequent content: 4-6 blog posts per month. Providing practical and […]