I posted a punny reply to a friend’s tweet over on my personal Twitter account and it got added to a Twitter Moment.
At first, only a few likes came in…
But 24 hours later it had received over 500 likes and 35 retweets.
…and generated over 278,500 impressions.
Needless to say this was completely unplanned, but that’s kind of the point. I’ve been consciously using twitter more frequently and am taking more time to comment and retweet other people’s stuff because otherwise I’m tweeting in a vacuum.